Sales enablement platforms are important because they give sales leaders entirely new insights into
sales execution. When sales content and marketing systems are integrated, sales leaders get a new
feedback loop to better monitor and track the granular sales motions within specific deals, and thus
build a composite picture of sales execution. They also allow analysis of the correlations between
content use and sales acceleration or win rate.
The vendors listed in this Market Guide do not imply an exhaustive list. This section is intended to
provide more understanding of the market and its offerings.1
1 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa Hibert, October 2018
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