2018 Gartner Market Guide

Digital Content Management for Sales 
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What's In the Report?

Sales enablement platforms are important because they give sales leaders entirely new insights into
sales execution. When sales content and marketing systems are integrated, sales leaders get a new
feedback loop to better monitor and track the granular sales motions within specific deals, and thus
build a composite picture of sales execution. They also allow analysis of the correlations between
content use and sales acceleration or win rate. 
 
The vendors listed in this Market Guide do not imply an exhaustive list. This section is intended to
provide more understanding of the market and its offerings.1
 
1 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa Hibert, October 2018
 
 
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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Bigtincan is recognized as "one of the best-established DCMS and sales enablement platform vendors" in the market.
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Bigtincan is the only vendor to check every box in the 6 capability categories.
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Bigtincan is recognized for its multi-language support, product enhancements, and recent acquisitions.