The Essential Guide to Sales Enablement for 2019

A GUIDE TO ACQUIRING MORE BUYERS AND KEEPING YOUR BEST CUSTOMERS
Essential Guide to Sales Enablement SS

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What's In the eBook?

A holistic view of Sales Enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of Sales Enablement technologies.

CHAPTER 1 - What is Sales Enablement? 

CHAPTER 2Customers Have Flipped the Script: Why You Need to Implement Sales Enablement 

CHAPTER 3Better Together: Aligning Sales and Marketing 

CHAPTER 4Getting to Know You: Developing Buyer Personas 

CHAPTER 5Content in Context: It’s Today’s Corporate Currency 

CHAPTER 6Get Smart: Intelligent Onboarding, Learning and Coaching

CHAPTER 7Consistency is Key: Sales Enablement and the Customer Journey 

CHAPTER 8Enable Your Sales Enablement Strategy: The Technology and Platforms to Move You Forward 

CHAPTER 9Sales Enablement Automation Platform Buyer’s Guide