How over-creating and under-utilizing content impacts your bottom line
Today, as much as 70 percent of content churned out by marketing sits unused, even though a majority of the content is created specifically for sales enablement. “Content overload” is a problem that can be solved by determining which pieces of content are effective.
Download now to learn:
- How much money and time can be lost by recreating content
- The pitfalls of unused content for sales and marketing
- How to combat unused content through Sales Enablement