Report: Market Guide for Digital Content Management for Sales

Bigtincan Featured in Gartner’s 2017 Market Guide for Digital Content Management for Sales

Digital sales content management applications are a class of sales enablement systems that encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning, and presenting sales collateral. Most solutions provide a dedicated application, where sales presentations can be accessed, shared and emailed to contacts and leads. Some are optimized for tablet form factors and some can be used for data collection, like credit applications.1

Bigtincan meets every critical sales use case that was evaluated as well as all 31 capabilities under categories for content repository management, content development, content delivery, sales analytics and sales process integration. Bigtincan was also recognized for its “heavy investments in AI”,2 mobile technology, sales application building capabilities and new formal and informal learning modalities.

1 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, November 2017
2 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, November 2017

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