In the rapidly-growing industry of Sales Enablement, there’s a lot of information out there. There’s also a lot of debate about what Sales Enablement entails, who owns Sales Enablement, why so many Sales Enablement technologies to consider, and more. So what’s myth and what’s not?
Join Nancy Nardin, Founder of Smart Selling Tools and Co-Founder of Vendor Neutral, and Steve Hanson, Director of Product Marketing at Bigtincan, to learn the truth about some common myths including:
- Sales Enablement is solely a sales initiative
- Sales Enablement is focused on sales onboarding
- Content Management Systems and Sales Enablement Platforms are basically the same
- Sales Enablement practitioners most often report into Sales leaders